American Spa September 2013 : Page 148

Industry News technology SpaBooker to offer WeBinar on the DoS anD Don’tS of DiScounting SpaBooker , the web-based mar-StoreVantage Offers Online Booking StoreVantage , a web-based scheduling and customer relationship management system, announced its latest collaboration with Quick-Books to produce an integrated system that combines StoreVantage’s scheduling, customer management, and outreach tools. With the new system, clients can book appointments online from a computer, tablet, or mobile device. Additionally, confirmation and reminder messages are delivered automatically via email and SMS text messages. StoreVantage is available worldwide to advisers, consultants, spas, salons, and trainers. ● keting and business management sof t ware company, is of fering a webinar on Monday, Sept. 9 at 1:00 p.m. EDT. It will highlight unsuccess-ful discount strategies and identify the keys to offering profitable discounts. Attendees will learn how to develop successful discount strategies, how to create an effective promotion, the best practices for measuring the impact of discounting, and how to avoid unprofitable discounts. The webinar will feature a number of spa industry experts, including Dan Chandre , vice president of strategic development of Booker ; Lisa Starr , consultant at Wynne Business Spa Consulting ; Stephen Tocar , owner and operator of Tocar Spa (Colum-bia, MD); Katie Werbowski , senior manager of Skin Spa New York ; and Molly Southern , SpaBooker’s marketing manager, who will also moderate the webinar. Register now at ● Vionic offers Social Media Marketing While traditional word-of-mouth marketing is built on one-to-one relationships, Vionic , a technology company formed in 2011, aims to help business owners attract new pros-pects, build a customer base, gain revenue, and increase brand awareness on a larger scale through iQoffer . This application allows clients to create, run, and promote online deals for various products and services on social media. iQoffer also grants spa owners total control of marketing efforts, such as content information, coupon quality, deal end date, discounted price, terms and conditions, and places of publication. “iQoffer is the most innovative and intelligent software developed for e-commerce on social media,” says Luis Miguel Delgado , vice president of production. “For the first time ever, small businesses have the ability to effortlessly market their services on a global scale.” ● 148 american spa • • [[[ strin G1]]]

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